FlinkFLINK France entrusts Mediakeys International with the management of its media budget
THE CLIENT'S CHALLENGE
FLINK, the European start-up specializing in ultra-fast home shopping delivery, has chosen Mediakeys International to manage its media strategy and buying.
The proposal was for a particularly strategic budget to support the brand's rapid growth in France.
To manage the new media campaign, Mediakeys has developed a OOH campaign to boost awareness of the brand, now the leadership in the grocery-delivery app space. The agency selected statutory networks in 9 French cities (Paris, Lyon, Bordeaux, Nantes, Nice, Lille, Montpellier, Marseille and Toulouse) targeting a city dweller: cabs, streetcars, bus and 2m² networks in France, metro networks in Paris.