MASERATI
Maserati Ghibli
Launch of the new Ghibli hybrid range
THE CLIENT'S CHALLENGE
How to communicate on the new vehicle range to a target audience Male +35 years old, CSP ++ ?
OUR STRATEGIC SOLUTION
1/1 quadri page in 2 magazines Lifestyle Luxe
1/2 branded content in a financial newspaper
2 Display digital campaigns
1 newsletter
