![Mediakeys](https://images.prismic.io/mediakeys/1379cc80-7df4-4901-9dbc-85b72d3d7076_works-timberland-hero-desktop.jpg?auto=compress,format&rect=0,0,3840,2160&w=1920&h=1080)
Timberland
Timberland Europe was looking to promote its two new sneakers for men: Solar Wave Low & Bradstreet Ultra![Mediakeys](https://images.prismic.io/mediakeys/19da0a52-f1aa-460c-9d0f-a57fb2af1662_works-timberland-introduction-desktop.jpg?auto=compress,format&rect=0,0,1920,960&w=960&h=480)
Timberland Europe was looking to promote its two new sneakers for men: Solar Wave Low & Bradstreet Ultra
![Mediakeys](https://images.prismic.io/mediakeys/f20769be-fe59-4c81-b7dc-96d9150335e1_works-timberland-mid-landscape.jpg?auto=compress,format&rect=0,0,1536,1068&w=768&h=534)
THE CUSTOMER'S CHALLENGE
Promote two new models across Europe in an effort to generate online traffic and supercharge brand awareness.
![Mediakeys](https://images.prismic.io/mediakeys/5d3c6634-9ddf-44d7-8080-60b627d7533f_works-timberland-mid-portrait.jpg?auto=compress,format&rect=0,0,1536,2304&w=768&h=1152)
OUR STRATEGIC SOLUTION
- Set up a bespoke geo-targeted digital strategy to meet the objectives of the 46 stores chosen by the brand.
- Analyze the catchment areas for each store and propose budget packs tailored to the number of consumers in the area.
- Recommend appropriate digital drivers: PREMIUM DISPLAY, FACEBOOK & INSTAGRAM.
- Creative support: design and personalize the banners and landing page for each store.
![Mediakeys](https://images.prismic.io/mediakeys/9dda9ca5-2437-4715-b1c7-376cf42c973a_works-timberland-vid-full.jpg?auto=compress,format&rect=0,0,3840,2160&w=1920&h=1080)
The Timberland campaign ran throughout 2021 over a three-week period involving 46 stores, including:
- 9 in France - 7 in Italy - 5 in Germany - 2 in Switzerland - 2 in Austria - 3 in Ireland - 4 in the UK - 6 in the Netherlands - 8 in Spain
Display activation strategy:
- - Ads exclusively disseminated across a list of sites / applications in affinity with the target market and brand according to each country.
- Select the specific IAB categories to ensure that ads are distributed within contextual environments sharing the same affinity.
Activation strategy over social media with specific targets:
- Geographic: catchment area for each store (15-km radius) Socio-demographic: men between 18-45
- Centers of interest: Sport, Fashion, Timberland and Competition
- Products promoted (Bradstreet Ultra, Solar Wave Low or both)
- User's geographic location with updated store information (name, address, telephone, opening hours, map and itinerary)
- Country language (French, German, English, Italian, Spanish or Dutch)
![Mediakeys](https://images.prismic.io/mediakeys/c019b937-1701-4fb9-89f2-77a5cf6f5d19_works-timberland-img-full.jpg?auto=compress,format&rect=0,0,3840,2160&w=1920&h=1080)
![Anne Sophie Boniface - Managing Director France](https://images.prismic.io/mediakeys/6614f108-17e3-4809-931d-05b6cfa6e82e_expert-paris-Anne-Sophie.jpg?auto=compress,format&rect=0,0,768,768&w=768&h=768)
"The recipe for a successful, effective and innovative European-wide digital campaign is an attentive customer and a dedicated and passionate media team capable of adapting to the local communication challenges. We're proud of this initial campaign, which lays the foundations for a tremendous partnership."